Derek Gregoire is a co-owner of SHP Financial, an independent RIA based in Plymouth, Massachusetts that oversees nearly $1.2 billion of total assets for over 1,200 clients. Derek and his firm have centralized the execution of multiple marketing strategies to increase the amount of prospective client leads the firm provides to its advisors, so they in turn can concentrate more on developing client relationships, rather than chasing prospects. Today Derek joins the show to discuss how his firm has built a combination of radio programming, short interview-style television ads, seminars, and digital marketing to bring in prospects.
Listen in as we talk in-depth about the simplified three-meeting sales process his firm developed that aims to avoid overwhelming prospects with choices and how his decision to centralize marketing has ultimately freed up the budget to maintain a larger service staff to ensure a more personal experience for his clients. You will learn the hard lesson Derek and his partners learned after almost reaching burnout and how he got his firm back on track for long-term growth.
For show notes and more visit: https://www.kitces.com/278
Lauren Oschman is the CEO of Vestia Personal Wealth Advisors, an independent RIA based out of Nashville that oversees $600 million in assets for nearly 500 households. Lauren has epitomized what it means to niche down by not only serving a unique niche of physicians, but also serving niches within their client base and providing hyper-specialized services that allow them to truly differentiate.
Listen in as Lauren shares how her firm has developed niches within their client base to better serve them, including advising on salary contract negotiations, mortgages, and disability insurance for variable incomes. You'll learn how the adversity Lauren faced in her career has shaped how she has built her firm to make a bigger impact, as well as why she believes that learning to communicate and cultivate human connections with clients is just as important as learning how to build a financial plan.
For show notes and more visit: https://www.kitces.com/277
John Hagensen is the founder of Keystone Wealth Partners, an independent RIA based out of Arizona and North Dakota that oversees $650 million of assets under management for 1000 households. John is one of the first non-lawyer financial advisors in the nation who built, owns, and operates a law firm which he then leverages with his own tax firm to create an entirely one-stop shop for affluent clients.
Listen in as John shares how he grew his firm to nearly 1,000 clients in a decade by leveraging his one-stop shop approach to gain more referrals from his affluent clients, as well as how he uses what some would consider “old school” marketing techniques to grow his reach and authority. We also talk about the mindset shift that happened as John’s firm scaled, why he firmly believes that the key to happiness and success is helping to uplift those around us, and how a trip to Ethiopia changed his perspective on his purpose in life and the impact his money can have.
For show notes and more visit: https://www.kitces.com/276
Michael Chasnoff is the founder and CEO of Truepoint Wealth Counsel, an independent fee-only RIA based out of Cincinnati that oversees $4.5 billion in assets under management for 750 households. Michael has grown his firm completely organically by focusing on working with business owners and executives—and scaling his team by offering a distributed ownership structure with a broad equity participation plan.
Listen in as we explore the unique structure that he has built his firm around, becoming a one-stop shop for clients offering both financial planning and in-house tax and estate planning advice. You'll learn how he sells off his own founder shares to select team members to buy into company equity, as well as how he grew his firm entirely organically by focusing on working with business owners and executives with an average of $6 million in AUM, leveraging his expertise, establishing relationships with centers of influence, and becoming an active participant in industry organizations.
For show notes and more visit: https://www.kitces.com/275