Lisa Brown is a Partner and Wealth Advisor for CI Brightworth, an RIA under the CI Financial umbrella with offices in Georgia and North Carolina that oversees nearly $5 billion in assets under management for over 1,500 households. By digging deeper into an existing firm niche focus of Coca-Cola employees within the organization, Lisa was able to write white papers for these employees that eventually built her expertise and client base within the company and led to referrals and growth from being so visible at the Coca-Cola offices.
Listen in as Lisa shares how she became known as a familiar and trusted financial expert in the Coca-Cola community, how she is now beginning to guide and train the next generation of advisors in the firm on how to become effective business developers, and how she was able to build her confidence and expertise as an advisor. We also discuss how she has been able to prioritize her work so she can regain more family time, as well as why she believes the key to her success now is measured by how much she can help younger advisors build their skills and confidence and find their own path to success.
For show notes and more visit: https://www.kitces.com/315
Sue Chesney is the owner of Delegated Planning, which offers virtual outsourced financial planning support to 55 advisory firms, and co-founder of Planning Zoo, an outsourced financial planning data entry business that helps current and recently graduated students from college CFP programs connect with advisory firms for paraplanner support. Through both of these firms Sue has pioneered one of the largest outsourced financial planning support firms in the country, and she shares her experience in witnessing how many advisory firms are scaling the delivery of their financial plans by separating the delivery of the plans from the creation of the plans.
Listen in as Sue shares why she launched Delegated Planning and Planning Zoo to help advisors find planning and data entry support, why she feels it is important to help new planners get real-world experience under their belts, and how advisors have been able to better align their fees with the financial planning offering by charging by the hour. We also discuss how she navigates cybersecurity and E&O risks of being an outsourced financial planning service provider, why she believes that newer advisors should consider the opportunity to start their own firm one day, and what she considers the key to her success.
For show notes and more visit: https://www.kitces.com/314